Pharmaceutical Marketing: A Practical Guide
Dimitris Dogramatzis
Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
درجه (قاطیغوری(:
کال:
2001
خپرونه:
1
ژبه:
english
صفحه:
403
ISBN 10:
157491118X
ISBN 13:
9781574911183
فایل:
PDF, 15.77 MB
IPFS:
,
english, 2001
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